2019 Food Safety Consortium * Episode 4 * Network opportunities at the Food Safety Consortium

2019 Food Safety Consortium * Episode 4 * Network opportunities at the Food Safety Consortium



gulfstream search is an executive search firm that works with fast-growing innovative food and beverage companies throughout the US to help them identify and capture high-impact strategic talent for their teams my name is Bob public and I'm your host for today's episode of our V iconic podcast and video series in our bi Kotik series we profile talented and influential people in our network that have unique skillsets perspective and experience to share with you the listener so what brings us together today well today it's all about food safety Rick theros president publisher and founder of innovative publishing company is going to join me over the next couple episodes here to discuss a number of things but mostly to dive in deep to discuss the upcoming food safety consortium October 1st through 3rd in Chicago that Rick and his company are hosting innovative Publishing's digital publications include food safety tech med tech intelligence and the cannabis industry journal but Rick's depth of involvement and influence goes even deeper than just digital publications Rick's team hosts conferences expositions and training and educational seminars that are really really rich in value and content and what I call tape back to the shop insight and application Rick's been deep in the food safety space for over 25 years and I'm gonna take a little bit of a detour with Rick today to discuss his own personal journey that's really what our V iconic series is about in a way what do I mean by that well the publication event management and educational content space and industry has changed dramatically over the last decade or so at the same time so has food safety so here's Rick sitting right smack dab on top of an industry in a business model publishing event management what have you in a business model that's completely disrupted and he and his team our task was staying not only a couple steps ahead of you know other companies within the space his competition but also making sure that on a day-in day-out basis they're delivering content in their publications and at their events that compels specifically within food safety that compile food safety leaders and food and beverage executives to make a decision to come to their shows and pony up a check to send the team to an event and that's not an easy task but you're gonna hear directly from Rick what he has in store for everyone in October and I think you'll agree with me that it's gonna be a can't-miss event for food safety professionals and anyone that has a vested interest within food safety so we're going to talk about Rick about his own personal journey and innovative Publishing's evolution into what it is today and what it will be moving forward and as I mentioned we're gonna get real specific about the upcoming food safety consortium why it makes business sense to attend why it makes personal sense to attend we'll talk about the really really exciting group of food safety subject matter experts that he and his team have put together for the attendees we're going to include links and contact info to learn more about food safety tech the food safety consortium the cannabis industry journal as well as the cannabis quality conference and Expo that and this is not a coincidence which will explain will also be run concurrently with the food safety consortium event in Chicago so with that let's get to rick and i discussing the upcoming food safety consortium in chicago take care of everyone and as always the iconic welcome back to gulfstream searches be iconic series my name is Bob Pollack and I'm your host for today's episode of our be iconic podcast and video series in our bi conic series we profile talented and influential people in our network that have unique skillsets perspective and experience to share with you the listener I'm joined by Rick burrows president and founder and publisher of innovative publishing company and Rick is joining me today and as he has over the last couple episodes we are going to really dive in deep and discuss the upcoming food safety consortium October 1st through 3rd in Chicago and in this episode with Rick we're going to get into the networking business and collaboration opportunities that will present themselves at the food safety consortium and to me what's most compelling about this is how much thought and effort has been put into first off Rick looks at this as and again I want to put words in your mouth but you really put the audience in mind first and you look at the subject matter you look at what's going on within the space you speak with your board of advisers and out comes this beautiful agenda but it's not just the agenda it's what happens on the floor and a lot of thought gets put into the course of the couple day experience and want to take this opportunity for Rick not only Rick but his team as well how you've put together an environment well everybody will get a huge value not only at the event but there will be huge takeaways that people can take away and use from a career development standpoint or for their business or to further their research within areas of food safety and what have you so Rick take it away tell me what your your thought process was here as it relates to building the experience and setting experience and what opportunities you're trying to position attendees to have to take advantage of it the food safety consortium right well thanks again for this opportunity we've seen we meeting everyone in industry has seen a significant increase in the amount of digital event like webinars you know organizations publishers vendors everyone's doing a lot of webinars out there and I think they have a great deal of value in terms of education you know there I mean there's a big upside to that is that there's no travel there generally in small increment in terms of time I mean we've done them we get great turnout to to our programs and our webinars but the thing that that that thing is that human element the shaking of someone's hand the ability to look them in the eye and I think you know we live in such a digital age and you know with them my published digital publications the you know I'm part of that and you know we do webinars as well so I'm part of that but it's important to keep that the human side of things in your career and what I mean by that is um to get out to these to these events I think is very important for someone to do and try and get to do on an annual basis because as great as the program is as great as the speakers are um the ability to walk up to Frank Diana from FDA and ask him a specific question 101 whether it be in the Town Hall format or one-on-one during a break I think is really really enviable the ability to go up two months and from sabra and talk about hey really you know tell me about the food safety culture on a 480 trees I really happen I can't believe that you know that that ability to do that I think is is tremendous you know I've heard from somebody and said yeah this this is a great program but I actually got more out of it by able to have a conversation with somebody over a beer in the in the exhibit hall the exhibit hall so that you know it was just one I want you know or so it's sometimes peer-to-peer networking where they can have a conversation with people we so we designed the program to have these networking opportunities we we have a sit-down plated lunch with it's not a buffet where you know you don't know who you know this is the plated lunch where there's an opportunity with 10-12 other people in a round table and discussed the program you know we actually strategically put staff we spread them out over the in the hole and the luncheon and try and spark up conversation you know that I do that I'll sit down at a light introduce myself don't buy that point everyone knows me but what do you think would you find interesting and we get conversations going that way I think that's really really helpful and I think that adds a significant component to an already good program and that's that intangible and that's something that I think you know people need to tell their boss on and why that's important and hopefully come back with those takeaways that they get from that sure what about the tell me a little bit about and tell the audience a little bit about the actual logistics and the actual physical setup and and how it's been constructed from a booth standpoint how you've aligned the schedules to align for for maximum networking opportunities as well as opportunities to for say a vendor maybe food safety sensors or you know any sort of equipment or software or anything like that is that that sort of thing sure um a couple years ago actually was literally two years ago the consortium was set up so that there was all the meeting rooms were right next to each other and everyone spilled out into a hallway and we had a tabletop exhibit outside of the you know in the hallway and we outgrew this base the but the beauty of the space was it was kind of like a fishbowl where everywhere with Jam 500 people together and it just forced conversations between peer to peer to peer to vender speakers it just because it was such a small space but we were really cramped and we outgrew it so last year we moved through a in the same building but we moved downstairs to in a convention hall where we have the exhibit in but we were trying not to lose that intimacy that we had with the close proximity of the exhibitors to the meeting rooms and so what we've done is that we have three meeting rooms that are literally 50 you're 50 feet not even yards away from where the entrance to the exhibit hall is and we actually closed down the exhibit hall during the sessions so the exhibit hall is closed that forces everyone into you know if it's a plenary presentation of courses everyone into one room when we're in the breakout that forces everyone into the three rooms and it allows for the the exhibitors though to be able to go to the presentations knowing that they're not leaving their booth what they write you know and you know I always the fear and we actually didn't do that last year and we got feedback that you know we didn't know if we could leave her booth or not and we would have liked to attend the accession that the purpose you know so we made that change for this year and the purpose is that so that it allows the exhibitors to not only go to those presentations but it'll also allows from further networking between the vendors and solution providers and industry people and you know if a vendor sees someone asked the question and that might be in their wheelhouse of what they're offering in terms of the solution whether that be service or technology you know it's a great opportunity to then have a conversation during the coffee break so what we've designed the you know the where the physical exhibits are and then where the where the meeting rooms are are very close there are literally 50 feet away from each other the cannabis track is around the corner a little bit longer of a walk but it's on the same floor and again the exhibits will be closed so that people could attend that as well as the same concept of cross pollenization that we've talked about that that's great any other things associated with the the networking and the collaboration opportunities either lessons learned that you've applied to this upcoming consortium or or anything else yeah I something we've discussed before but I'd kind of reiterate on it it is to me it's really the sum of the parts that makes up the value on why someone should attend it's a great program it's if you happen to be interested in learning about cannabis from either a career development standpoint or for your companies looking to expand into that market I think you know that's important the GFI scheme ffd 22,000 this is their only information day and they've introduced a new update for this scheme so it's a great way to be able to attend their meeting which doesn't cost anything additional and if you're interested in food defense then the tend to consort the food defense consortiums meeting interested in learning more about annotation that pre-conference workshop is good we have lastly some other ongoing additions to the program I've been working with Trish Wester who runs a food safety Auditing Association as well as a consulting firm and she's been connecting us with FDA on an ongoing and evolving new program called the third-party certification program and this is going to have some significant impact on the industry but it's really just being evolved now and it the idea is of what third parties can audit a food company and then being compliant with FISMA and I think this is going to have a huge huge impact on the industry um in a way that will address sort of the resources or the limited resources that FDA has on FISMA implementation and more you know an enforcement sir and it's also going to be you know the companies are looking at okay well if I can have a third-party certification can that that third party also certify us for GFSI so if they can do that the theory is is that you know one auditor could go in and certify them for both FISMA as well as a potential GFSI scheme so this is still evolving but we had Dori Buell on the Lyon who is a program coordinator of the accredited third-party certification program at FDA and Clint priestly from FDA as well speaking at our last food safety supply chain conference last month and they have made a commitment to come out to the consortium just recently it's been barely posted to the agenda but my point is this the the program continues to evolve and what we have on there now is it's a sort of a working document it's something that I continually try to improve upon even as we get closer to the program hours run day so we're excited about that new edition and and excited about the potential of what we can offer the industry and and hopefully hopefully you know the industry will recognize that value and join us in Schaumburg well that's great and thanks Rick for that piece of it that wraps up this series where we've had Rick bureaus here telling us all about his business his his platforms and really specifically you know really going in-depth here with the food safety consortium upcoming in Chicago I want to turn it over to Rick now and really summarize and we'll do this behind the scenes and add links and what have you and where to go and what to do but I want to turn it over to Rick now just to give us his parting words and what he wants to leave everyone with here in terms of what he does and and how he wants to help you as a food safety professional with his business right well thank you Bob and thanks very much for this opportunity and this podcast series is I greatly appreciate it and I hope it's been of some value to your listeners you know kind of what I would want to stay in parting is you know the the food safety professional arm has has really evolved as a career in the last 25 years you know for a number of years it was a it was a position that didn't get a lot of respect I heard from Jorge Hernandez who's been to me what's the difference between a chief food safety office they're in a chief marketing officer only I don't know you know the 100 grand a year you know and and we're seeing slowly the evolution of the food safety component of a company getting more and more and more respect but it's still an ongoing battle and what I hope is is that your readers can benefit from the work that we're both doing you with your executive search firm us with our publishing and events business within the publishing firm you know I'll encourage everyone to continue to go to food safety tech comm and subscribe to the newsletter if nothing else if you get nothing else out of this podcast you'll get continued free information from there if you're interested in cannabis and go to cannabis industry journal comm and subscribe to that newsletter so that doesn't cost you anything doesn't cost your company anything but I would encourage you to be proactive and and tell your boss on why you need to come to the consortium because it will not just help you develop professionally it will help your company in the protection of your consumers the protection of your company's bottom line you will get information that is practical that you can bring back to your company the next week and start implementing it's that simple there is information there that you will be able to it's not like pie in the sky research which is nice to know it in either best practices or technology that you can start using immediately and I think that's the biggest takeaway it's not an investment of just yourself but it the company's investment in itself it needs bottom line and its employees and it customers and and like I said on the food safety consortium website there is a template of a letter that the justification letter and it kind of helps you what you do is you copy and paste it put it into word or whatever word processing program you have and then start filling it in and it will help you organize your thoughts so that that will then be something that you can use to sell it to your boss on why you think you need to be there and why it's important for the company and how much in a call so you know my parting words are you know invest in yourself and get your company to invest into you and I want to thank everyone for this opportunity to share with you you know what I've been doing how this is evolved and hopefully we'll see you in Schaumburg and to you for many years to come but again I encourage you to believe in yourself and get your company owned investment to you well I absolutely appreciate it Rick and this has been a blast and we will absolutely include all the information that you already shared here we'll give all the links below as well so people can connect and that is an awesome wrap-up and it's exactly the reason a big reason why I had Gian as part of the be iconic series that's what people ask me that all the time companies talk about and brands talk about being iconic but as an executive recruiter and somebody that helps to Shepherd people through their careers I can't encourage people more to take ownership over their career and to not only help companies be iconic and brands be iconic but to make themselves that way and the food safety consortium is an awesome opportunity and as much as and I can't encourage people enough to as a professional who not have this paid for by someone else obviously we want that to happen and that is an absolute best practice but invest in yourself too as well and Rick's made it really really super easy to do that from a cost standpoint and invest in yourself and I and I can tell you this from personal experience that you invest in yourself in a manner like this if it comes to that it will come back to you 10 20 times fold over the course of many years so great stuff Rick thank you again and again anybody if you've got any questions certainly can reach out to us but looking forward to seeing everybody in Schaumburg in October take care thank you Bob absolutely

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