Interview on branding for conscious & wellness businesses with Jenna Faye, business strategist

Interview on branding for conscious & wellness businesses with Jenna Faye, business strategist



hi everybody it is Jennifer here and we are doing in another account speak today yes expert training and I have the amazing Jaime here with me today and we're gonna be talking about all things branding so thanks for being here with me I'm excited for us to dig in before we get into all of the nitty-gritty I'd love for you just to tell everybody a little bit more about who you are you know what you're up to in the world and thanks again for being here with us today yeah thank you so much Jen I really appreciate the opportunity to talk with you and everybody listening so my name is Jamie and I'm a brand strategist and graphic designer exclusively for conscious and well living businesses so like a lot of people yeah I got my start serving everybody and iPhone but that didn't really served me and that didn't really serve the people I was working with so you know they don't by little a narrow again and right now I am based in Hawaii I'm kind of all over the place I'm originally from California way back and forth did you come out a few times and landed in the middle so it's really one thing people say it's great to live in Hawaii it must be paradise but it is hot all the time so it is awesome yeah he's not been but I've heard such good things about it now in terms of what we're talking about today you know I was thinking we could kick this off if you could talk a little bit about like what is branding because there's a lot of different ideas and honestly I find a lot of our clients are pretty confused about like what branding actually is so I'd love to hear how you would define it yeah absolutely oh that's a great point I think there is so much confusion so branding essentially is an experience it's an experience that you create for your people for your followers and your community so you know it's a combination of everything together its visuals it's it's verbally its words its smell its touch it's the feeling of the emotion that you get but you are putting out into the world or your audience to help help them remember you to help them talk about you to know what to say so it's an experience okay I love and why would you say it's important in this day and age like probably now more than ever absolutely I think that something really hard especially in the conscious business space and in the Wellness space is that that is becoming it's becoming so trendy you know wellness right now just speaking to that sector is a multi trillion dollar industry worldwide so in order to rise above the noise it's important to be put yourself in a position to be remembered to differentiate yourself from your competition and from just all the noise in general out there so by constantly having your brand by creating this experience in front of people you create a personal connection especially in creating as I said like that emotional experience okay I love that cake what would you say is a brand voice or a brand identity um I think the best way to describe it is it's it's like your personality it's you know it's the words you use it the clothes that you like to wear the kind of presence you have in a room if you're you know you liked jokes or if you like to be more academic so whether it's a personal brand or not thinking about your branding really like a personality helps you to visualize something that's so encounter well as for anything okay so where would you suggest somebody starts you know if they're wanting to have a more cohesive you know stronger not as in more like masculine but stronger is unlike more directly communicating a more effective brand that's expressing them like where do you typically suggest that people focus first well I think that there's a really big that's a really big source of confusion that happens especially with small and medium-sized businesses is that everybody when they start their business out they make a huge checklist of everything that they have to do and then usually on that you have logo you have social media and you have your website right but it's really really important especially for people starting out to look at a bigger picture so I like to use analogy of logo and a logo website email this all of those things they're like parts that you need so if you may have those parts but you don't have the whole car you don't have the plan or the container to put it in it doesn't it doesn't serve you it doesn't do anything and it doesn't really kind of follow you so that full car that's your strategy it's your plan and what a brand looks like how you create an experience is to map out your Brown touches so what that means is think about the time from when somebody first find out about you until when they purchase from you they refer you to someone else and then they purchase again thinking about all of those steps so mapping that out is a really great place to start and then those things like your logo your website your social media those are all tools that fit into those touches but they're just tools and you know starting out it might not make sense to have a logo right away it might make sense to just have a landing page that's gathering collecting emails you know you don't need to have everything at once but if you have that over of all of those touches for how someone gets to know you and interacts with you then that will really help you evaluate what makes sense for you where you're at okay that makes sense and then in regards to you know the touches and building a relationship with your audience like do you have any other thoughts or tips on how branding can really play into that and the relationship building side of things yeah you know when you know what your touches are that allows you to infuse your story into different segments because a lot of people when they're starting out they'll write this huge story and it'll be just like you know if you're writing you're going through no peaches and they're curling up on you and it's just so long but you know looking at those snapshots experiential snapshots that you know you share visuals you share something about yourself that's helping you connect with your audience that's really how how you get remember you know you have to think about people are busy especially with your fighting against algorithms when you're fighting against busyness in people's lives you're not only fighting against competitors you're not competing with competitors you're competing with everyone everything that everyone has to do in their lives you know so telling that story makes someone want to continue it's like binging on Netflix right you want to know what's next so when you infuse that story into your touches visual verbal and other experiences that help someone want to know more rather than clicking away or just leaving your email inbox yeah that makes sense always we always talk about how crumbs the biggest currency is attention so I feel like story totally leads into that so in terms of aesthetics you know you kind of talked about like the logo and so I know sometimes people will think aesthetics but what I mean by that is like colors and stuff like brand colors cuz that's another big one that I see where people are like I need to find my brand colors so what can you share with us in regards to like the importance how does somebody find their brand colors like what can you shed some light on around that okay so aesthetics the reason why aesthetics get pushed so much in branding is because as humans we communicate visually over 90% of our human communication is actually visual and our brains the human brain processes imagery 660 thousand or 600 thousand to go 60 thousand times faster than it does text so just the the speed at which imagery comes into our brain is incredible it's really instinctual so when that's why this is pushed so much when we think about logos you know brand colors and all of that so something really really important to think about always in branding it's important to have something that you look but ahead of you it's important to have something that serves your people you know looking into what what the trends are what your competitors are doing and most importantly this is really the key for me is what parallel brands are doing parallel are other places where your people spend their time their energy their money that are not competitors so for example you're a health coach and you're working with a busy mom these are nothing health-related it might be where they want to go on vacation or where they like to buy clothes for themselves or their kids looking up other experiences completely outside of your realm looking at what's going on there looking at the colors looking at the aesthetic looking at the experience and drawing from that so if you're looking to do this yourself and you're looking to stand out and rise about the trends that's really the key that's something that not a lot of freelancers will tell you that's something that big agencies get into with strategy building I love that that's a really good thought and tip around that now what about the power of language you know in terms of brand voice and obviously we know aesthetic and visual is really important but what about the power of language like do you is there anything you can share with us around the words that people use like whether that's keywords or things that really help to connect with their audience yeah absolutely you know with branding being a combination of all kinds of communication the words that you decide to use in your brand are incredibly important so you know I advise people usually make a list of words that you like to use in your daily life you find that you're repeating these words it might be something that you know some kind of breathing that way that you like to call people or if there are no important words in your industry of making a list of those you know also knowing what kind of tone you like like if you're okay with using like kind of off-color words or like you know stronger language if that's a part of your brand then include that and that's okay you know it's it's whatever fits when you are working with an audience who who's not comfortable with stronger language then you know direct that but start making a list and that this can change and grow so yeah just being aware of that will help you to build your brand language perfect okay now what are some of the top mistakes that you see in the branding industry and that what people are doing when it comes to branding but where I see people waste time energy money you know every currency that we have is not having an overarching strategy not having a plan to say oh I need a logo oh I need a website you know I'm rebranding I need to rebuild everything but when you don't look at the reason for why you're doing these things when you when you don't look at okay this is where I'm at this is where I want to be and this is how we connect the dots with the resources I have it might be at once it might be phase by phase but there's not usually an overarching plan and a strategy for how to accomplish what you're looking to do with branding so I think that's that's really something that happens it doesn't serve people one other thing is relying on trends and copying what other people are doing yes yeah yeah so when you be my own trance when things become trendy they're already on their way out because thought leaders so-called influencers have already done this like six months ago a year ago and they're already on to something else so it's like if you follow other people or other people it's like you're pedaling uphill and it will never be your own so looking at you know like oh that color palette is great I want to do that – I love that fun everybody has it but when you do something like that there's yourself up to be behind to look like everyone else and when you tell your audience hey I look like everybody else that tells them that you can compare on price so you're comparing apples to apples yeah you must be like everybody else right so that's something that's really really dangerous especially if you want to get to that higher price point I know you know you guys talked so much about hydrogen sales so for brand name when you differentiate yourself you know when you don't look like everybody else that emphasizes that what you're offering is not like anybody else so people should pay for it I think that's huge because there's especially you know we work with men and women but see especially in the female community it's always like the hot pink with like that certain scripture font and I'm like no I don't want to see any more of it because it's it's all about creating like the disruption and creating active engagement instead of passive scrolling so for people to find the unique blend of things like you've hit on so many different key things so like before we wrap this up is there any other thoughts or tips or anything that you can think of like stuff I didn't ask that you think is really important that we touch on branding wise I think you know it's really easy to get caught up in the whole Omo copying cycle you know everybody does it you're like signing up for other people's email lists under a fake name and stalking people online but just remember that what I said that you know if you if you're copying other people it's not going to serve you so be aware of what your competitors are doing it's okay to to launch them to know exactly what they're doing but then notice what they're not doing and leverage what they're not doing because that's where you're going to be able to stand out so that's a big one and also remember to talk about minimize the use of iron we talked more about you talk about your people it's not and you know it's not all about us as business owners right like when you're writing for your website social media remember to talk to people I love that oh there's those are all really really good okay so this has been awesome and I know you have a free gift for everybody who's in our program is watching the guest expert training with you so can you tell us you know where can people stay connected to you you know how do you work with your clients if anybody's looking for additional branding support and about your free gift sure so so you have the freedom let's talk about that first increase so I have a brand touch worksheet or workbook that you can get on my website so in that worksheet it goes through every single possible brand touch that you can have with room for expansion so you customize it to you and it has a series of steps and evaluations for you to understand what works for you look at how much energy it takes what kind of output you're getting from it what kind of results so that is is a really really valuable strong comprehensive self evaluation so even on my website so my website is studio i you TOCOM it's spelled studio-a i you tio calm so you can get that there there's up in the navigation by there's a button for that there are the free branding help and then I like to hang out on Instagram a lot and also I just launched my youtube channel just launched doesn't it's not even linked on my website yet so for when I work with clients I talked a lot today about you know you don't just need a little borough or website so along with that when someone comes to me for help with branding you know that can look like mapping out strategy and doing some different consultation coaching work it can also be if someone is looking for a website or a local or a rebrand that comes together free strategy work a lot of what I talked about today and also the strategy to make sure that you leverage your launch because I'm all about getting in our way everything I do it's in order to help you in your business goals so yeah different branding pieces that go along with that but those are kind of the core things that I do perfect oh good so guys make sure you go over to Jamie's website get this workbook check out how she works with our clients and if you want to connect with her I know you're definitely keen to connect with people and make sure they're set up for success just like we are you know it's getting people what they need in order to get to where they want to go so definitely tap into Jamie as a resource make sure that you are following and connected with Instagram and yeah thank you Jamie for coming on and sharing this this is then a really good branding overview to help people you know step into is we're working on high ticket bring together the branding and just go through some of the things that I know get really jumbled up in people's heads like what's important and what's not so I do appreciate it Thank You Jenna I appreciate it too yeah thank you

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